A sweet Middle Eastern treat has gone viral on TikTok, and now it’s flying off store shelves across the US. The Dubai Chocolate Bar, famous for its rich pistachio filling and unique pastry texture, has captured the attention of chocolate lovers and dessert fans everywhere.
But while some stores like ShopRite are selling it for a sweet deal at $11.99, shoppers at Walmart are paying double the price, with bars going for $24, previously listed at $28.99.
What Is the Dubai Chocolate Bar?
The treat that everyone’s buzzing about is no ordinary chocolate bar. It’s a luxurious dessert filled with pistachio cream and kataifi (also known as kadayif in Turkish), which is a type of shredded pastry used in popular Middle Eastern sweets like knafeh.
The outer layer is made of rich Middle Eastern milk chocolate, making it a layered delight of texture and flavor.
At ShopRite, the bar is sold under the name BeeMax Dubai Style Chocolate and weighs about 7.05 ounces. Meanwhile, Walmart offers the Choco De Mua Dubai Pistachio Chocolate Bar, which includes a center of traditional knafeh wrapped in creamy pistachio and chocolate.
Why Is It So Popular?
The Dubai Chocolate Bar trend took off in December 2023, thanks to a TikTok video by influencer Maria Vehera, whose clip of her enjoying the treat got over 6.9 million likes.
The original bar, “Can’t Get Knafeh of It,” was created by Fix Dessert Chocolatier in Dubai. After Vehera’s viral post, people rushed to find the dessert—but many were disappointed by its high price and limited availability in the US.
Copycat Recipes and Retailer Versions
With demand shooting up, many people started making homemade versions or copycat Dubai chocolate bars to try it for themselves.
Even Starbucks jumped on the trend by launching a Dubai Chocolate Bar Matcha Latte in select locations, though it remains hard to find in the US.
Retailers are now joining the craze to cash in. Some highlights include:
- Try Aladdin, an online Turkish retailer, selling bars for just $2.99 each
- Costco, offering 41 bite-sized Bouchard Dubai Chocolates for $17.99
- Costco also launched an ice cream version of the treat at the same price
Where to Buy It for Less
If you’re looking to try the Dubai Chocolate Bar without spending too much, ShopRite is currently offering the best deal at $11.99 for a 7.05-ounce bar.
Compared to Walmart’s $24 price, that’s a big saving—especially for the same size of dessert. The difference in price could be due to brand, packaging, or availability, but for shoppers on a budget, ShopRite seems to be the winner.
The Dubai Chocolate Bar craze isn’t slowing down anytime soon. From TikTok fame to store shelves, this pistachio-stuffed treat is now a must-try for dessert lovers. Whether you get the original or a copycat version, this sweet sensation is everywhere—from ShopRite to Starbucks to Costco.
But with prices ranging from $2.99 to $24, where you buy it matters. If you want to try the viral dessert without breaking the bank, now’s the time to head to ShopRite or check online retailers for the best deals.
